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Reddit released Reddit Collectible Avatars Season One in July. NFTs, disguised as collectible avatars, sold for between $10-$100, and the proceeds automatically went to artists. Since launch, their NFT collections are also up an average of 300%. Reddit onboarded more people into web3 over the past 3 months than OpenSea has in the past 5 years. The simplicity of Reddit’s NFT strategy is genius. The platform has accepted cryptocurrency payments since 2013 and accepted points on Layer2 blockchain, Arbitrum.