How I Launched Victa, a Running App for Gamers, and Got a Top Ranking in the App Store
Too Long; Didn't Read
Victa is the first AI gaming walking and running app that uses content to motivate users to take up a healthier lifestyle. Using a character instead of a coach or friend, the app creates an endorphin-dopamine compulsion loop, where levels are gained by completing a certain distance. To make the process more fun, users can search for artifacts in unusual locations and change their Avatar's appearance. Victa includes a step counter and provides profound analytics. Additionally, the app comprises a real series with 20 episodes for 4 Avatars, where the training process directly helps them to proceed through the story. Victa plans to introduce more activities, including quests, achievements, and NLP chatbot.