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Nike launches new web3 platform Swoosh. Nike’s community to ‘co-create the future of Nike' Users can access virtual events, purchase digital wearables and unlock real-world benefits such as physical apparel and access to pro athletes. The Duke and Duchess of Cambridge have partnered with the metaverse platform, pax.world, for the launch of their first official official NFTs to fans. Nike is looking for engineers who can develop a 3D mixed-reality world for its coming headset.