Too Long; Didn't Read
Algorand is FIFA's official blockchain platform and partner for the World Cup Qatar 2022. FIFA announced the partnership in a press release. The World Cup is a make-or-break opportunity for crypto in general. Both entities are selling their NFTs-that-aren’t by categorizing them as green-friendly digital collectives. FIFA will also assist FIFA in further developing its digital assets strategy, while FIFA will provide sponsorship assets including advertising, media exposure and promotional opportunities. The two organizations are clear on the fact that FIFA+ Collect is an affordable and unique type of digital collectibles.