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Instagram is incredibly competitive, so it can be hard to stand out from the crowd. Here are five low-effort strategies to build an organic Instagram following. Hashtags are a great way to grow followers organically, but many people overlook the importance of hashtags because it takes patience, consistency and a small amount of SEO research to get the ball rolling. Schedule posts in advance and use tools like Preview and PlannThat to create a curated aesthetic. Cross-promote your content across other social media platforms like Facebook, Pinterest, TikTok and YouTube.